µþ±ô´Ç´Ç³¾¾±²Ô²µ»å²¹±ô±ð’s
W and µþ±ô´Ç´Ç³¾¾±²Ô²µ»å²¹±ô±ð’s partnered to produce an exclusive event at Eleven Madison Park timed to the buzz of New York Fashion Week. Aligning with the W reader’s infatuation with emerging talent (and love for µþ±ô´Ç´Ç³¾¾±²Ô²µ»å²¹±ô±ð’s), W tapped American actor Louisa Jacobson to star in custom social video content leading up to the event. Followers went behind-the-scenes, stepping into Jacobson’s inner monologue as she prepped for a night out — keeping µþ±ô´Ç´Ç³¾¾±²Ô²µ»å²¹±ô±ð’s front and center along the way.
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