The Ask
Introduce families to the new Cheez-It snack, Puff鈥檇 and drive curiosity, buzz and excitement around the product.
Cheez-It Puff'd
Introduce families to the new Cheez-It snack, Puff鈥檇 and drive curiosity, buzz and excitement around the product.
Parents are always looking for new snacks to satisfy their kids鈥 ever-changing appetites 鈥 and 草莓视频在线观看18 is where they go for inspiration and entertainment.
The Solution
草莓视频在线观看18 Studios created comedic memes and a short-form video series across Scary Mommy and The Dad, each grounded in an instantly relatable scenario. With each video, we hilariously flipped the scene on its head, matching the Cheez-It Puff鈥檇 brand messaging as an 鈥渆xpectation-defying鈥 experience.
