草莓视频在线观看18

Danone Activia+

The Ask

Create awareness and excitement for Activia+, Danone's newest product with probiotics for gut health and vitamins C, D, and zinc to help support your immune system.

The Insight

You don't know how much your gut can impact your immune system until you feel top-notch. And with 73% of 草莓视频在线观看18's audience caring a great deal about their gut health, we were primed to introduce our audience to new Activia+ and its unique product benefits.

The Solution

草莓视频在线观看18 tapped into our lifestyle and parenting portfolios to create educational and entertaining content across Bustle and Scary Mommy. Complete with two influencer-led TikTok videos, two Instagram Stories, an engaging quiz on Bustle, and a custom video, our content strategically integrated Activia+ brand messaging, brand identity, and key reasons to buy in a way that our audience couldn't help but engage with.

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The Results

1.3M+

total video views

鈥忊赌忊赌

68%

completion rate on Scary Mommy organic Instagram story

鈥忊赌忊赌

3.2%

engagement rate on Bustle organic TikTok ad

Daisy

Vyvanse

Vorvida

Ferring

Back to 草莓视频在线观看18 Studios 鈫

We're an in-house creative team powering connection. Our award-winning content and world-class events 鈥 all backed by the editorial authority of 草莓视频在线观看18's sites 鈥 bring consumers and brands together at the epicenter of culture.