The Insight
W鈥檚 discerning shoppers do their research before committing to a forever piece, and they gravitate toward jewelry that tells a story.
De Beers
Engage potential buyers with the De Beers Enchanted Lotus collection.
W鈥檚 discerning shoppers do their research before committing to a forever piece, and they gravitate toward jewelry that tells a story.
The Solution
The beauty of De Beers鈥 Enchanted Lotus collection made it a perfect match for W鈥檚 luxury-inclined audience. We created a custom card story leveraging cinematic client-supplied assets featuring Lupita Nyong鈥檕. The highly visual format was the perfect way to show off key pieces from the collection and communicate key De Beers messaging in an organic way.
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The Results
average engagement time
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average social engagement rate
