Disney Cruise Line
Just in time for summer vacation season, Disney Cruise Line approached 草莓视频在线观看18 Studios to build consideration for its newest ship, the Disney Destiny. Two on-site, custom-designed features anchored the program: one hot spot feature on Bustle and one flip card feature on Romper. The campaign leaned into thematically-aligned 鈥淗ero and Villain鈥 style storytelling to showcase the ship鈥檚 next-level experiences, from immersive amenities to unforgettable port adventures. Custom content delivered a remarkable lift in brand familiarity, with more than 9 in 10 people exposed to the content correctly recalling the brand, demonstrating the strength of creative storytelling and alignment with brand identity.
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