For Girls With Big Plans And No Planner.
Our mission is to guide our readers through their perfectly messy adventures. Like hanging out with your bestie on social — we’re going to make you laugh, keep you abreast of any juicy online drama, and tell you when to throw caution to the wind and do it for the plot. This is a safe space — do your worst.
The Reach
18mm UVs
10.6mm Global Social Followers
2.6B+ Total Social Imps Delivered
The Ages
67.7% A21-49
10.6% A18-24
30.8% A25-34
331 index F25-34
155 index F18-24
The Audience
88% Female
12% Male
20% Multicultural
46.2% HHI $100K
Charlotte Owen
Editor in Chief
