First Response
To cut through the noise of NYFW, First Response partnered with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 for an unforgettable NYLON Nights moment that felt fresh, playful, and culturally in sync. The activation transformed the venue’s bathroom into a vibrant, pinked-out First Response takeover that quickly became a content magnet for partygoers. To extend the moment even further, ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 tapped a lifestyle creator to film a social-first video featuring quick, cheeky interviews mixing fashion talk with candid conversations about pregnancy tests. The result flipped traditional Fashion Week coverage on its head, positioning First Response as the ultimate modern wingwoman — bold, witty, and always ready.
