The Insight
82% of GenZennials want the brands they buy from to reflect their values. 草莓视频在线观看18 knows exactly where and how to reach this audience 鈥 and what it cares about.
Ford
Appeal to a younger audience by shifting the focus from the strength of Ford鈥檚 vehicles to the strength of its drivers.
82% of GenZennials want the brands they buy from to reflect their values. 草莓视频在线观看18 knows exactly where and how to reach this audience 鈥 and what it cares about.
The Solution
We profiled three inspiring women and Ford ambassadors: a marathon runner, an off-road champion, and a stunt driver. Through social-first videos and custom-shot features, we told their stories, demonstrating the beautifully nuanced and diverse facets of what strength looks like today.
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The Results
social impressions
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article page views
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over benchmark, social engagement on Bustle premium feature