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Gucci sought out W’s distinct eye for effortless, smart, of-the-moment fashion content to extend its Lido 2025 campaign with actor and ambassador Daisy Edgar-Jones. Shot at an architectural estate on an island just north of Manhattan, ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 Studios captured both photo and video content to frame the collection for W’s audience of savvy luxury shoppers. An exclusive interview with Daisy Edgar-Jones rounded out the program, which felt like an organic yet distinct extension of Gucci’s own brand creative.