The Ask
Amplify Hilton鈥檚 鈥淔or The Stay鈥 messaging and encourage travelers to book a hotel for their next trip.
Hilton at Art Basel
Amplify Hilton鈥檚 鈥淔or The Stay鈥 messaging and encourage travelers to book a hotel for their next trip.
One quarter of Hilton鈥檚 target audience stayed at a home-share in the past year, but they relish in the comfort, service, and amenities that come with a hotel property 鈥 and are willing to pay more for it.
The Solution
NYLON House Art Basel partygoers were invited into a custom co-branded lounge to relax, unwind, and experience the transformative power of a great stay. Rooted in Hilton鈥檚 legendary comfort, the lounge allowed guests to snap photos on a hotel-quality bed complete with soft linens and cloud-like pillows, enjoy a peaceful moment on cozy seating, or grab a snack from one of two never-ending mini bars spilling over with sweet treats and beverages.
The Results
NYLON House press impressions
鈥忊赌忊赌
guests at activation
