Horizon Organic
Back-to-school: A season defined by the overwhelm, the mental load, and the daily challenge of feeding kids something nutritious that they’ll actually eat.
Building on the success of our 2024 campaign, Scary Mommy teamed up with Horizon Organic again in 2025 for a custom, video-led program. Three creator-shot videos leaned into native TikTok storytelling to highlight Horizon Organic milk boxes as the one thing parents can rely on amid the chaos of back-to-school season. These carefully strategized videos earned impressive Nielsen study results, with significant lifts in brand familiarity (+17 percentage points), affinity (+11 percentage points), and purchase intent (+10 percentage points).
