JPMorgan Chase & Co.: Women on the Move

The Ask

Increase the awareness and reputation of JPMorgan Chase amongst women thought leaders by showcasing the firm’s Women on the Move initiative.

The Insight

More than 80% of GenZennials want the brands they support to reflect their values, which include empowering women leadership and helping shape a better future.

The Solution

We played to our strength: telling meaningful, personal stories of real-life heroes who are creating meaningful change in the world with JPMC as their wingwoman. With a three-part series of videos and articles, we profiled innovators, leaders, and changemakers in climate technology, nonprofit housing, and fair-trade artisanship to show just what’s possible when women are empowered and supported.