Lavazza
Lavazza partnered with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 to amplify its role as the official coffee of the US Open, positioning the brand as a premium ritual rooted in Italian craftsmanship and world-class tennis culture. To bring this to life, ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 created an experiential café takeover at Casa Magazines and Casa Next Door in NYC, blending bold espresso, court-side design, and immersive content capture. The program extended through event recaps, newsletters, branded content, and on-site editorial coverage across the ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 network, including Bustle. The campaign delivered 15.7M+ impressions, $80K+ in earned media value, strong event engagement, and above-benchmark performance across content, email, and social.
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