Little Potato
The Little Potato Company teamed up with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18’s parenting portfolio to position itself as an easy, reliable meal solution during the busy holiday season. Content on Scary Mommy, Fatherly, and Romper leaned into quick, crowd-pleasing meals to support hectic routines. Our campaign came to life through a recipe-driven native article on Scary Mommy and dedicated email sponsorships on Romper and Fatherly seeding out the article. The program was a runaway success, with the article CTR exceeding 29x benchmark CTR, earning over 1M social impressions, and strong email open rates up to 71%.