The Ask
Emphasize the MAGNA-TILES commitment to meaningful play and introduce their new In Motion collection timed to the holiday season.
Magna Tiles
Emphasize the MAGNA-TILES commitment to meaningful play and introduce their new In Motion collection timed to the holiday season.
Parents rank 鈥渓iving in the moment鈥 as the #2 most important skill to their children鈥檚 future, and they prioritize 鈥渏oy鈥 on the same level as 鈥渆fficiency.鈥
The Solution
草莓视频在线观看18 created engaging and shoppable on-site content across Scary Mommy and Fatherly, as well as a collection of strategically timed newsletters across our full parenting portfolio. Together, our program demonstrated to parents the unparalleled creativity, versatility, and durability of the MAGNA-TILES brand and drove consumer traffic during the crucial holiday season.
The Results
total email opens
鈥忊赌忊赌
lift in purchase intent
鈥忊赌忊赌
social ER benchmark for Fatherly native article
