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Montblanc

The Ask

Develop a modern, social-first approach to celebrate Montblanc鈥檚 100th anniversary of the iconic Meisterst眉ck pen.

The Insight

W鈥檚 audience of savvy luxury shoppers are drawn to quality, heritage, and creative interpretations of viral social formats.

The Solution

We directed a playful twist on a 鈥淕et Ready With Me鈥 social video starring W-favorite Kiernan Shipka. Elevated eye candy with a nod to Montblanc鈥檚 history brought the Meisterst眉ck into the current style conversation in a W TikTok and Reel that begged to be replayed and shared.

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