Olay Body
To build buzz for Olay鈥檚 Super Serum Body Wash, 草莓视频在线观看18 highlighted how the multi-benefit formula supports women 鈥 especially moms 鈥 who balance caring for their skin with everything else life demands. The social-first campaign featured a hero video across Scary Mommy and Romper, following a real mom as she shared her skin concerns, limited time for self-care, and how Olay helps her feel her best. The story extended to a Scary Mommy article with shoppable moments and Romper鈥檚 editor-led 鈥淗ad To Share鈥 series, creating credibility, conversation, and community around Olay鈥檚 message of empowerment.
