P&G
Position P&G Personal Healthcare鈥檚 Kid鈥檚 Brands 鈥 Vicks, Pure Zzz, and PeptoKids 鈥 as the answer for parents when their kids aren't feeling their best.
At 草莓视频在线观看18, we know nothing alters the course of a parent's day like a kid who isn鈥檛 feeling their best. Whether we鈥檙e talking congestion, stomach aches, or restless nights, where there is a struggling kid, there, too is the call of a parent in need.
The Solution
As the premier parenting publisher reaching over 41MM moms and dads, 草莓视频在线观看18 and P&G teamed up to create Super Parents 鈥 a custom content hub and dynamic content partnership that tackled various vitality villains like sleep disruption, nasal irritation, and stomach pain, while providing immediate P&G solutions to help parents protect their kids and fight these health offenders off with ease.
The Results
impressions across each campaign placement for Pure Zzzs Kidz
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individual engagements for Pure Zzzs Kidz
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impressions across each campaign placement for Vicks DayQuil for Kids
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higher than benchmark on Instagram Story for Vicks DayQuil for Kids
