P&G

The Ask

Position P&G Personal Healthcare’s Kid’s Brands — Vicks, Pure Zzz, and PeptoKids — as the answer for parents when their kids aren't feeling their best.

The Insight

At ��ݮ��Ƶ��߹ۿ�18, we know nothing alters the course of a parent's day like a kid who isn’t feeling their best. Whether we’re talking congestion, stomach aches, or restless nights, where there is a struggling kid, there, too is the call of a parent in need.

The Solution

As the premier parenting publisher reaching over 41MM moms and dads, ��ݮ��Ƶ��߹ۿ�18 and P&G teamed up to create Super Parents — a custom content hub and dynamic content partnership that tackled various vitality villains like sleep disruption, nasal irritation, and stomach pain, while providing immediate P&G solutions to help parents protect their kids and fight these health offenders off with ease.