Seventh Generation
Seventh Generation & Pinterest came to ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 Studios with a fun request: make dishwashing sexy. Our campaign reimagined daily cleanup through the lens of the five love languages, brought to life in a five-part video series produced for Bustle. Each episode transformed acts like scrubbing, rinsing, and drying into a visual love letter (think: flirty glances, steamy water fights) positioning Seventh Generation as the go-to for safe, bio-based cleaning that feels as good as it looks. The series was supported by custom photography and designed with Pinterest’s visual-first platform in mind.