Smirnoff
Smirnoff Ice partnered with NYLON as the premier partner of NYLON House during Coachella Weekend One, positioning the brand at the center of desert celebration and content creation. Anchored by a headline-making talent moment with Blondish, bold 鈥淪urpr-ICE鈥 branding, and high-impact pop-up spectacles, Smirnoff Ice dominated the scene with 鈥減resented by鈥 visibility across event collateral and press. The momentum continued at ZOEasis, where branded bars, coolers, lawn games, and a photo-ready SURPR-ICE installation fueled influencer buzz and social sharing鈥攁mplifying Smirnoff Ice as the ultimate festival-ready refreshment.
1 / 3