Smuckers Hostess
Tapping into NYLON’s buzz-worthy It Girl franchise, we reimagined the iconic Hostess brand for a new generation of snackers through a campaign that seamlessly blended food, fashion, and culture. Anchored by a custom-shot on-site feature, Hostess’s beloved treats took center stage as NYLON’s newest It Girls, serving irresistible looks in the most delectable way possible. The campaign extended across platforms with dynamic social content and an IRL activation at NYLON Nights — where a Hostess-branded lounge offered tasting moments, photo-worthy accessory giveaways, and our custom-shot imagery as decor — reimagining how ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 does CPG.
