The Ask
Introduce Gen-Z 鈥渋ntense flavor seekers鈥 to the all-new Cheetos Flamin鈥 Hot Tangy Chili Fusion flavor 鈥 ultimately driving awareness, trial, and brand engagement.
Cheetos
Introduce Gen-Z 鈥渋ntense flavor seekers鈥 to the all-new Cheetos Flamin鈥 Hot Tangy Chili Fusion flavor 鈥 ultimately driving awareness, trial, and brand engagement.
Whether it鈥檚 their taste, aesthetic, personality, or identity, Gen-Z has embraced complexity and nuance like never before.
The Solution
草莓视频在线观看18鈥檚 experiential team brought Cheetos鈥 #BeyondHot messaging to life via a custom NYLON House x Coachella activation: The Cheeto-verse. Part art installation, part soundscape, and part tasting room, The Cheeto-verse invited guests to journey through a tunnel where mystery hands, furry walls and carpet, and oversized Cheetos immersed them into a world of Flamin鈥 Hot flavor.
Partygoers shared their hottest secrets, listened to a fire anthem by rapper MIMS, and tasted the new Cheetos Flamin鈥 Hot Tangy Chili Fusion flavor. A dedicated brand influencer attended and recapped the event on TikTok, and a series of custom Instagram and TikTok ads amplified excitement for the brand new #BeyondHot flavor.
The Results
attendees
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snack bags distributed
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press impressions
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media + content impressions
