Starbucks
The Ask
Celebrate the 25th anniversary of the Starbucks holiday cup by highlighting the nostalgia and historical context of the holiday season staple.
The Solution
Leaning into our expertise as the #1 lifestyle publisher on TikTok, 草莓视频在线观看18 collaborated with an array of influencers to create videos that honored 25 years of the Starbucks holiday cup, with clever thematic alignments across food and fashion. 草莓视频在线观看18 successfully harnessed the fast-paced trends of TikTok into an eye-catching and memorable holiday campaign.
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The Results
10M+
total TikTok views
鈥忊赌忊赌
145K+
total social engagements
鈥忊赌忊赌
6.7%
engagement rate, premium feature
