Quaker Chewy
The Ask
Generate awareness, excitement, and purchase intent for Quaker鈥檚 latest product innovation: Chewy Granola Cereal.
The Insight
Kids have preconceived notions about what they will and will not like, and changing their minds is an age-old struggle for parents. But when you alter reality, a new paradigm forms and changes everything.
The Solution
鈥淭his Changes Everything鈥 is a social video campaign that leveraged a combination of videography and VFX design to stop parents mid-scroll. The reality-bending videos were supported with a premium feature, social amplification, and a robust email takeover strategy to change everything parents and kids think about when and where they can eat cereal.
The Results
3.5K reactions
259 social saves, 175 comments and 92 Shares
鈥忊赌忊赌
110X
草莓视频在线观看18 benchmark for article promotion, with a social ER of 112.71%
鈥忊赌忊赌
8X
草莓视频在线观看18 benchmark for CTR on all videos
鈥忊赌忊赌
7 of 9
TikTok videos hit above benchmark for Social ER, Link CTR & Completion Rate
