The Ask
Engage with new audiences that align with e.l.f.鈥檚 sports initiatives.
e.l.f. Cosmetics
Engage with new audiences that align with e.l.f.鈥檚 sports initiatives.
Women鈥檚 sports are becoming increasingly mainstream鈥攚ith new leagues, larger investments, and intensified fandom. More representation outside of athletics is also contributing to the growing interest.
The Solution
We profiled three women athletes for Bustle鈥檚 editorial Women in Sports issue, which e.l.f. exclusively sponsored. These profiles included self-shot imagery, product alignment, plus designed elements to tie everything together. Our athletes shared their partnership with e.l.f. & 草莓视频在线观看18 on Instagram, and we repurposed all assets for shoppable Instagram Collection ads and emails across our lifestyle brands. The campaign positioned e.l.f. as a champion of the women鈥檚 sports industry.
The Results
Social impressions on Sarah Gorden鈥檚 feature
鈥忊赌忊赌
Social clicks on Brooke Raboutou鈥檚 feature
鈥忊赌忊赌
CTR on Bustle IG Collection Ad featuring Sarah Gorden (45% benchmark)
