Geico
The Ask
Help new parents consider GEICO when searching for home or auto insurance.
The Insight
Parents will engage with and remember content that they see themselves reflected in.
The Solution
草莓视频在线观看18 created a video-led content strategy that played up two distinct routes for building an emotional connection: humor on The Dad and relatable documentary storytelling on Scary Mommy. On The Dad, we created a comedic scripted series in the style of a live sports competition which focused around GEICO鈥檚 key points of interest: home and auto. On Scary Mommy, we leaned into our editorial documentary series 鈥淚 Am Scary Mommy鈥 to produce three co-sponsored episodes highlighting narratives from the neurodiversity community.
The Results
60K+
Individual engagements across The Dad鈥檚 social channels
鈥忊赌忊赌
2x
benchmark on The Dad TikTok VCR
鈥忊赌忊赌
15MM+
total Scary Mommy video views
