The Ask
Spark interest in the My GM Rewards Card by leaning into its core message of gratitude鈥攎uch like people show appreciation for one another, GM shows appreciation for its drivers with a Rewards Card that offers insider benefits.
GM Rewards Card
Spark interest in the My GM Rewards Card by leaning into its core message of gratitude鈥攎uch like people show appreciation for one another, GM shows appreciation for its drivers with a Rewards Card that offers insider benefits.
The brand鈥檚 themes of appreciation and gratitude translated well to emotionally engaging storytelling about family bonds.
The Solution
We tapped NFL athlete Golden Tate and his family to star in custom videos recreating Mom and Dad鈥檚 first date and showing off Dad鈥檚 best day ever. We leveraged this content in on-site articles about showing appreciation and planning a #couplegoals vacation, all of which highlighted features of the My GM Rewards Card.
The Results
Card story impressions
鈥忊赌忊赌
Instagram views