The Insight
NYLON Nights attracts the hottest crowd during NYFW and provides the perfect opportunity to put HEYDUDE front and center for an elite, savvy crowd of shoppers and style-setters.
HEYDUDE: NYLON Nights
Place HEYDUDE at the center of the action during NYFW and appear on the feet of the city鈥檚 most stylish influencers.
NYLON Nights attracts the hottest crowd during NYFW and provides the perfect opportunity to put HEYDUDE front and center for an elite, savvy crowd of shoppers and style-setters.
The Solution
HEYDUDE popped up at NYLON Nights: Fashion Edition with a personalization station featuring the brand鈥檚 Wendy and Wally styles. A super-sized shoe and integrated branding throughout the venue offered the ultimate photo opp for VIP attendees, while a hand-selected crew of New York鈥檚 coolest influencers amplified their聽HEYDUDE looks on Instagram and TikTok.
The Results
HEYDUDE press impressions
鈥忊赌忊赌
social engagements
