The Ask
Empower women to embrace their individuality and discover their personal style, all while driving awareness for Macy's as the ultimate fashion destination for self-expression.
惭补肠测鈥檚
Empower women to embrace their individuality and discover their personal style, all while driving awareness for Macy's as the ultimate fashion destination for self-expression.
Bustle鈥檚 style-focused readers love the immediacy of trend-based fashion roundups, making the Bustle x 惭补肠测鈥檚 Trend Shop the ultimate content match.
The Solution
The Bustle x 惭补肠测鈥檚 Trend Shop showcased monthly drops of must-have 惭补肠测鈥檚 fashions, serving up a curation of products so readers felt compelled to return for each refresh. Additionally, in our custom-shot article, three Bustle editors demonstrated how they put their spin on summer鈥檚 boldest trends 鈥 offering styling inspo and shopping advice before breaking down their looks for viewers over on TikTok.
The Results
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