The Ask
Build on the success of our previous award-winning 鈥淔rom the Start鈥 program to continue our support of parents as they tackle conversations about race with their kids.
Johnson & Johnson
Build on the success of our previous award-winning 鈥淔rom the Start鈥 program to continue our support of parents as they tackle conversations about race with their kids.
With more than 36 million parents across the 草莓视频在线观看18 portfolio, our parenting brands have the scale, authenticity, and trust needed to support J&J鈥檚 mission of helping parents navigate conversations about race and racial bias with their kids.
The Solution
We expanded our 鈥淔rom the Start鈥 hub by creating a new series of articles written by expert voices in Black communities, redistributing previous articles, and driving traffic to the hub via an Instagram Story and newsletter series.
The Results
social media impressions
鈥忊赌忊赌
article page views
鈥忊赌忊赌
email opens
鈥忊赌忊赌
social engagement rate benchmark on Fatherly article
