Johnson & Johnson

The Ask

Build on the success of our previous award-winning “From the Start” program to continue our support of parents as they tackle conversations about race with their kids.

The Insight

With more than 36 million parents across the ��ݮ��Ƶ��߹ۿ�18 portfolio, our parenting brands have the scale, authenticity, and trust needed to support J&J’s mission of helping parents navigate conversations about race and racial bias with their kids.

The Solution

We expanded our “From the Start” hub by creating a new series of articles written by expert voices in Black communities, redistributing previous articles, and driving traffic to the hub via an Instagram Story and newsletter series.