The Insight
Gen Z鈥檚 relationship to comedy (and therapy) is going strong. 94% of Gen Z prefer brands that use humor, and they鈥檙e also 47% more likely to go to therapy than other generations.
Kraft Mac & Cheese
Get Gen Z to channel that comforting Kraft Mac & Cheese feeling as they navigate adulthood.
Gen Z鈥檚 relationship to comedy (and therapy) is going strong. 94% of Gen Z prefer brands that use humor, and they鈥檙e also 47% more likely to go to therapy than other generations.
The Solution
Introducing 鈥淭hera-Cheese鈥: a custom NYLON program where adulthood is the ailment, laughter is the prescription, and a warm bowl of Kraft Mac & Cheese is the cure.
Anchored by a social video series, our program tapped mega-influencer Jake Shane to host a series of 鈥淭hera-Cheese鈥 sessions that encouraged Gen Zers to help themselves through the challenges of early adulthood. A crew of Gen Z influencers amplified the comforting message via 鈥渟torytime鈥 TikToks and humor-driven memes, helping to build a connection between NYLON鈥檚 audience and Kraft Mac & Cheese.