The Ask
Drive awareness and consideration around H&M鈥檚 fall offering and reposition H&M as a destination for elevated fashion.
H&M Fall
Drive awareness and consideration around H&M鈥檚 fall offering and reposition H&M as a destination for elevated fashion.
The Solution
exemplifies NYLON鈥檚 nightlife coverage, offering a voyeuristic peek into the social lives of the creative set through high-flash photo and on-the-ground interviews. NYLON invited H&M and creator Eva Gutowski to expand the world of Night Out With鈥 through a custom-shot feature and TikTok, weaving a narrative in which H&M became the vehicle for self-expression through style.
The Results
clicks to H&M.com
鈥忊赌忊赌
impressions to NYLON TikTok video
