The Ask
Test the limits of Maybelline鈥檚 Super Stay products with women who constantly push the edges of endurance.
Maybelline New York
Test the limits of Maybelline鈥檚 Super Stay products with women who constantly push the edges of endurance.
Women鈥檚 elite sports are forecasted to surpass $1B in 2024, a 300% increase since 2021. To celebrate a landscape in which women are taking center stage, Bustle created 鈥淕ame Face鈥: a tribute to athletes and the sweat-proof, long-wearing, and confidence-boosting makeup that helps them shine.
The Solution
Bustle enlisted a multi-hyphenate DJ-skateboarder and an extreme high diver to prove the lasting power of Maybelline鈥檚 Super Stay lip products. By capturing them in their element 鈥 through social-first videos and beautiful shots in a premium feature 鈥 readers got to see their love for their sport in action and understand how Super Stay powers their expression.
