The Ask
Deepen women鈥檚 connection to Pinterest by creating a content program that builds on Pinterest鈥檚 鈥淚t鈥檚 Possible鈥 brand campaign.
Deepen women鈥檚 connection to Pinterest by creating a content program that builds on Pinterest鈥檚 鈥淚t鈥檚 Possible鈥 brand campaign.
GenZennials are seeking IRL connections through intimate gatherings, but the social-media-induced pressure to be perfect can get in the way of their hosting game. We sought to create a welcoming, engaging campaign that would give consumers the confidence to explore their dinner-party aesthetic.
The Solution
Enter 鈥 the Imperfect Dinner Party. Bustle and Pinterest partnered to invite creators and consumers to discover their dinner party aesthetic through the lens of connection, not perfection. Bustle鈥檚 hero video, starring creator Christopher Griffin ), featured inspiration and actionable tips for throwing a 鈥減erfectly imperfect dinner party.鈥
Pinterest-endemic creators joined the party on platform, showcasing their dinner party style via Bustle鈥檚 bespoke Pinterest board. As a cherry on top, Bustle mounted a sweepstakes to inspire action (saves) on Pinterest, offering consumers a chance to win a prize toward the dinner party of their dreams.
