The Ask
Reach parents of teens to educate them on the safety features of TikTok.
TikTok
Reach parents of teens to educate them on the safety features of TikTok.
The Scary Mommy reader is a digital native, but today鈥檚 technology changes at a rapid pace. Parents need to be equipped with knowledge and tools to help them feel confident about their teens鈥 tech usage.
The Solution
Through a sponsorship of Scary Mommy鈥檚 Kids & Tech package and custom content, 草莓视频在线观看18 helped parents navigate the practical and emotional challenges of the social media landscape, positioning TikTok鈥檚 parental controls and safety guidelines as jumping-off point for important conversations with children.
The Results
total clicks to TikTok landing page
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recommendation intent*
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of study respondents correctly recalled the brand*
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*Nielsen Content Effectiveness Study
