Toyota Prius
The Ask
Position the all-new 2023 Toyota Prius as the 鈥渉ot then, hotter now鈥 hybrid for GenZennials.
The Insight
What鈥檚 鈥渉otter now鈥 to our audience? According to a recent 草莓视频在线观看18 Study, change and progress.
- 74% are making radical lifestyle changes
- 86% believe we鈥檙e at a pivotal moment of progress
Reinvention is in the air, making our readers primed for fresh takes on the tried-and-true.
The Solution
We partnered with international DJ Carlita to align with Toyota鈥檚 campaign for the all-new Prius. 草莓视频在线观看18 captured Carlita on her journey to Coachella as she reflected on her past, present, and future, in close alignment with Prius鈥 brand messaging.
The Experience
At NYLON House, Carlita played a set for more than 4,000 celebrities, influencers, artists, and guests. Meanwhile, the Prius captivated party goers with its vehicle display and claw-machine game.
The Results
4B+
event press impressions
鈥忊赌忊赌
50M+
event social impressions
鈥忊赌忊赌
22M+
total video impressions
