草莓视频在线观看18

Walmart+ Grocery

The Ask

Drive awareness and sign-ups for Walmart+ memberships, reaching 鈥渢ime-starved families鈥 with engaging content that highlights key benefits like grocery pick-up and delivery.

The Insight

Service-style content 鈥 especially 鈥渉acks鈥 that save time and money 鈥 continues to engage users across diverse demographics and social platforms. It was important to create content that was genuinely useful to 草莓视频在线观看18鈥檚 audience of parents, driving a clear association between using Walmart+ and saving time and money.

The Solution

Our hero content leveraged Bustle and Romper鈥檚 social reach across Facebook, TikTok, Instagram to reach the desired demographic with serviceable, authoritative content. Experts like TV journalist Michelle Park and TikToker Kate Bast shared their best cooking hacks for kids, driving awareness for Walmart+ by sourcing ingredients and supplies via the service. Editorial and dedicated emails served as strong traffic drivers to the Walmart+ sign-up page.

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The Results

27k+

total clicks to sign up for Walmart+

鈥忊赌忊赌

60%

Bustle card story completion rate

鈥忊赌忊赌

7.98%

Romper TikTok engagement rate

Walmart

Athleta

Curaleaf

Huggies

Char-Broil

Back to 草莓视频在线观看18 Studios 鈫

We're an in-house creative team powering connection. Our award-winning content and world-class events 鈥 all backed by the editorial authority of 草莓视频在线观看18's sites 鈥 bring consumers and brands together at the epicenter of culture.