Pharma + OTC
U by Kotex
U by Kotex partnered with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 to educate moms of tween and teen girls on the benefits of U by Kotex Balance and Balance Sized for Teen pads — driving awareness and purchase intent while breaking stigma around periods.
Tampax Global Safety
Tampax partnered with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 to drive trust in tampons, positioning the brand as a credible, science-backed source in moments of heightened search and scrutiny.
First Response Art Basel
NYLON brought First Response into the Gen-Z cultural zeitgeist by spotlighting why it’s the pregnancy test of choice.
AZO Menopause
AZO partnered with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 to drive awareness for its new line of menopause-support products.
First Response NYFW
To break through the noise of NYFW, First Response teamed up with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 for an unforgettable night at NYLON Nights, connecting with a style-savvy crowd in a way that was fresh, playful, and culturally on point.
Xolair
A multi-format campaign about food allergies, sparking real, honest conversations among moms.
Qelbree
A campaign shedding light on how ADHD uniquely shows up in women.
Plan B
A 360 campaign combining music and education that sparked conversation around emergency contraception.
KESIMPTA
An educational campaign about relapsing multiple sclerosis, featuring Jamie-Lynn Sigler’s personal story.
Sanofi RSV
Preparing ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18’s audience of parents for RSV season through educational content.