Pharma + OTC
First Response NYFW
To break through the noise of NYFW, First Response teamed up with ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 for an unforgettable night at NYLON Nights, connecting with a style-savvy crowd in a way that was fresh, playful, and culturally on point.
Xolair
A multi-format campaign about food allergies, sparking real, honest conversations among moms.
Qelbree
A campaign shedding light on how ADHD uniquely shows up in women.
Plan B
A 360 campaign combining music and education that sparked conversation around emergency contraception.
Secret
Secret’s goal was to break through with a campaign that felt funny and relatable to Genzennial women.
Colgate
Giving women the confidence they need to live their brightest lives.
KESIMPTA
An educational campaign about relapsing multiple sclerosis, featuring Jamie-Lynn Sigler’s personal story.
Sanofi RSV
Preparing ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18’s audience of parents for RSV season through educational content.
Children’s Allegra
Positioning Children’s Allegra as the primary choice of doctors and parents of allergy sufferers.
Allergan CoolSculpting Elite
A rich, storytelling-led campaign for CoolSculpting Elite.