The Insight
Yellowing doesn鈥檛 just cause stained teeth; it also causes tarnished confidence. People with dull teeth tend to hold back their smiles, which in turn holds them back from living their brightest life.
Colgate Optic White
Showcase how Colgate OPTIC White products can help Genzennials cultivate confidence through a radiant smile.
Yellowing doesn鈥檛 just cause stained teeth; it also causes tarnished confidence. People with dull teeth tend to hold back their smiles, which in turn holds them back from living their brightest life.
The Solution
Bustle and NYLON joined forces to launch 鈥淏e Brilliant鈥 鈥 a talent-led partnership that inspired consumers to live their brightest lives with smiles as radiant as they are. Through a three-part video series, on-site content, and a sweepstakes, 草莓视频在线观看18 and Colgate gave consumers the inspiration, advice, and the tools they needed to live as their boldest, most assured selves.
