The Ask
Build meaningful social buzz and awareness around Kraft Real Mayo鈥檚 limited edition collaboration with Juicy Couture.
Kraft Real Mayo x Juicy Couture
Build meaningful social buzz and awareness around Kraft Real Mayo鈥檚 limited edition collaboration with Juicy Couture.
Velvety smooth mayo and the iconic Juicy Couture tracksuit are equally polarizing. Building on the massive Y2K style resurgence, NYLON鈥檚 love of nostalgia, and Kraft鈥檚 playful POV, 草莓视频在线观看18 Studios would lean into camp and partner with a relevant social influencer with the same aesthetic and sense of humor.
The Solution
Inspired by the Y2K tabloid era and the 鈥渟tars, they鈥檙e just like us鈥 trope, 草莓视频在线观看18 Studios created a suite of custom shot assets and a custom video with social influencer and NYC 鈥渋t girl鈥 Eva Evans. Styled in full early 2000s 鈥減op star off-duty鈥 fashion, the Kraft x Juicy Couture sweatsuit and limited edition mayo bottle were center stage. Evans was captured on the streets of downtown, engaging in her everyday-errands-made-glamorous.
The Results
total impressions
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clicks to Kraft鈥檚 Mayo Couture site
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TikTok social engagement rate
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NYLON article engagement rate
