The Ask
Position 惭补肠测鈥檚 as a personal style source by inspiring readers to 鈥淥wn Your Style鈥 and develop their looks using trends, brands, and styles available at 惭补肠测鈥檚.
惭补肠测鈥檚
Position 惭补肠测鈥檚 as a personal style source by inspiring readers to 鈥淥wn Your Style鈥 and develop their looks using trends, brands, and styles available at 惭补肠测鈥檚.
草莓视频在线观看18鈥檚 editors are experts at owning their style. By tapping four in-house experts to star in TikToks and corresponding premium features, we positioned 草莓视频在线观看18 as a fashion authority that can offer readers real insights 鈥 no matter what they鈥檙e shopping for this season.
The Solution
草莓视频在线观看18 and 惭补肠测鈥檚 joined forces to help readers own their personal style as we gave them the tools to build their very own capsule wardrobe 鈥 with head-to-toe 惭补肠测鈥檚 products. Offering expert advice for honing one鈥檚 signature look, we created a first-to-market TikTok takeover series starring 草莓视频在线观看18 editors, supported by innovative premium feature formats and shoppable social amplifiers that gave readers the tools they needed to revamp their wardrobes for spring.
The Results
Average VCR of TikTok posts
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Overall average scroll depth of articles
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Total clicks driven to macys.com across all campaign placements
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Total high-impact media impressions