The Ask
Leverage proven ROI-driving tactics to re-engage and establish a connection with the core Walmart target consumer, inspiring them with trend-forward shopping guides across fashion, beauty, home, and patio.
Walmart+
Leverage proven ROI-driving tactics to re-engage and establish a connection with the core Walmart target consumer, inspiring them with trend-forward shopping guides across fashion, beauty, home, and patio.
Lower-funnel tactics like shoppable articles, dedicated emails, and IG Collection ads reach TZR and Bustle鈥檚 readership at the exact right point in their purchase journey. From our affiliate partnership with Walmart, we knew that content focused on achieving trends or 鈥渞efreshing鈥 one鈥檚 home on a budget would reliably drive clicks and sales among 草莓视频在线观看18鈥檚 millennial readership.
The Solution
We delivered on Walmart鈥檚 goals via turnkey revenue-driving formats that leaned into both timely trends (鈥渃ottagecore,鈥 tie-dye) and perennial favorites (affordable beauty). Our shoppable content leveraged Walmart鈥檚 existing assets with a touch of bespoke design, elevating the aesthetic for 草莓视频在线观看18鈥檚 style-savvy readers.
The Results
direct sales across all placements
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average time spent on shoppable features
鈥忊赌忊赌
products in terms of clicks had higher price points, showcasing high reader interest in home and patio decor
