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Mattress Firm has a long history of helping people find better sleep. In their pursuit of understanding their consumers, Mattress Firm and its agency partner uncovered and defined a unique area of disruption: Junk Sleep. Turns out the amount of ZZZs you get is only as good as the quality of them. Mattress Firm asked ��ݮ��Ƶ���߹ۿ�18 to introduce the concept of Junk Sleep to its audience of millennial parents and young women, showcasing the brand as a partner in achieving better rest and well-being.

The old adage goes: “A good laugh and a long sleep are the best cures in the doctor's book.”

In 2022, ��ݮ��Ƶ���߹ۿ�18 launched the . Seeing a growing appetite for humor and understanding that comedic content is 1.25X more engaging than promotional content we saw a clear opportunity to reach our audience.

The Sleep Games is a 360-degree activation designed to help consumers fight Junk Sleep and win at finding the ultimate sleep satisfaction. Anchored in custom content and high-impact media, we used consumer insights and a hefty dose of levity to generate awareness and consideration for Mattress Firm as a solution to the scourge of Junk Sleep.

Running across our ��ݮ��Ƶ���߹ۿ�18 portfolio, the program was strategically designed for the places our audiences comes to for entertainment and information.