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WoodWick

The Ask

Create brand engagement with fashion-conscious millennial women.

The Insight

WoodWick鈥檚 demographic is motivated by being ahead of trends. We鈥檒l provide inspiration by setting an aspirational scene, placing WoodWick in stylish homes belonging to women this demographic seeks to emulate.

The Solution

A curated array of influencers invited consumers into their homes via custom-shot features and social executions. We provided inspiration for styling one鈥檚 home with WoodWick at the center, showing how scent can effortlessly transform a space.

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The Results

18M+

Total media impressions

鈥忊赌

3.77%

Engagement rate, Bustle article

鈥忊赌

7.82%

Social CTR, TZR article