The Ask
Combat Outshine's limited brand awareness by activating both digital and experiential tactics, aligning with Coachella as a cultural moment valued among the brand鈥檚 target audience.
Nestle Outshine
Combat Outshine's limited brand awareness by activating both digital and experiential tactics, aligning with Coachella as a cultural moment valued among the brand鈥檚 target audience.
TZR鈥檚 wellness-obsessed readers seek out a life that鈥檚 both healthy and joyful. Outshine鈥檚 refreshingly cool, non-GMO fruit bars are the perfect fit for our audience as they strike the balance between natural and delicious in a way that inspires the optimism and vibrancy TZR readers strive for.
The Solution
A dual-pronged approach anchored in a custom lounge at ZOEasis and influencer-led card stories and social amplification. 草莓视频在线观看18 created a cohesively joyful campaign that inspired our audience to choose Outshine in advance of the brand鈥檚 peak season. We enlisted influencers who aligned with the brand, seeking out talent known for their bright, vibrant style and optimistic view on wellness.
The Results
The ZOEasis activation was a favorite among guests, inspiring photo moments and repeat product sampling. The card stories and Instagram posts outpaced 草莓视频在线观看18 benchmarks in all key performance categories.
completion rate on card story
engagement rate on TZR IG post
total clicks to custom content
