The Ask
Raise awareness of The North Face鈥檚 new XPLR Pass loyalty program.
The North Face
Raise awareness of The North Face鈥檚 new XPLR Pass loyalty program.
Inspire exploration in Gen Z and millennial women by spotlighting an individual鈥檚 own journey to uncover wanderlust for the great outdoors.
The Solution
Travel blogger Talaya George stars in a visually-striking campaign across Bustle channels. Social content meets readers on the most exciting platforms for travel inspiration.
On-site executions allow for the opportunity to dig deeper into George鈥檚 story, providing content that鈥檚 both relatable and aspirational for millennials on a mission to see the world.
The Results
Total Media Impressions
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Social ER on Bustle Native Article
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to agree that the brand has fashionable footwear, is high-quality, & is something they鈥檇 be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)