The Ask
Create demand for SOREL鈥檚 Spring 鈥21 collection, drive traffic to SOREL.com, and increase awareness of the brand as a culturally relevant player in high-end street style.
SOREL
Create demand for SOREL鈥檚 Spring 鈥21 collection, drive traffic to SOREL.com, and increase awareness of the brand as a culturally relevant player in high-end street style.
It was important to center our stories on millennial women who not only had a strong sense of personal style, but also had multidimensional stories to tell about their creative journeys.
The Solution
SOREL x TZR鈥檚 鈥淣ew Hustle, New Heights鈥 campaign featured ambitious, change-making talent putting their spin on SOREL鈥檚 latest collection in custom-shot work across digital channels. Fostering meaningful, personal conversations on a fashion-focused platform offered a unique opportunity to connect with SOREL鈥檚 millennial demographic in an authentic way.
The Results
Total social engagements
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Average article engagement rate
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to agree that the brand has fashionable footwear, is high-quality, & is something they鈥檇 be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)
