The Ask
Strengthen Macy鈥檚 brand consideration and perception to lead to long-term increased favorability & consideration, while secondarily driving demand and engagement via shoppability.
Macy鈥檚 Holiday: What Matters Most
Strengthen Macy鈥檚 brand consideration and perception to lead to long-term increased favorability & consideration, while secondarily driving demand and engagement via shoppability.
草莓视频在线观看18 and Macy鈥檚 wanted to empower readers to define their personal style while acknowledging the 鈥渘ew normal鈥 as we approached the holiday season. Our strategy leaned into the emotionally driven concept of What Matters Most, with a stylish team of 草莓视频在线观看18 editors and experts offering their unique take on personal style, holiday hosting, party dressing, and gifting.
The Solution
Through a variety of first-to-market formats and thoughtful placements 鈥 parallax photo features, TikTok executions, immersive card stories, lower-funnel content for Black Friday and Cyber Monday, and audio 鈥渕icrocast鈥 storytelling 鈥 草莓视频在线观看18鈥檚 editors and experts created a customizable guide to style and shopping that perfectly matched the moment.
