The Ask
Raise awareness and consideration of The Macallan James Bond 60th Anniversary Release through guest list curation and amplification of advertiser-owned event.
The Macallan
Raise awareness and consideration of The Macallan James Bond 60th Anniversary Release through guest list curation and amplification of advertiser-owned event.
W Magazine is known for its authoritative coverage of exclusive, star-studded events, and W readers fall squarely into The Macallan’s target demographic: tastemakers who seek out prestige brands that never compromise on quality.
The Solution
²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18 designed an amplification-first campaign focused on putting The Macallan’s 60th Anniversary Release and event in front of the right people. ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18’s experiential team provided guest list curation, securing VIP talent and guests known for making moves in the entertainment industry. ²ÝÝ®ÊÓƵÔÚÏß¹Û¿´18’s video team and W-approved photographers provided premium content capture that amplified the event across W social, site, and newsletter platforms.
