Walmart Halloween
Create an engaging Halloween content experience that introduces ݮƵ߹ۿ18’s parenting audience to Walmart Connect clients.
Gaming is more popular than ever among parents — and nostalgia is always a powerful emotional driver. An interactive I Spy execution gamifies the shopping experience, evokes fond childhood memories, and builds excitement around Halloween shopping.
The Solution
Scary Mommy and Walmart Connect gamified the Halloween shopping experience with a first-to-market I Spy premium feature. A robust email and social promotion strategy brought users to a virtual game of I Spy, where clever riddles offered clues to help them identify key Walmart Halloween products within custom-shot vignettes. Invisible “Hot Spots” congratulated readers on finding each spooky item, and a shoppable product row encouraged shoppers to get a jump start on their Halloween candy, décor, and costume shopping.
The Results
ݮƵ߹ۿ18 benchmark for social CTR
ďĎ
total email opens
ďĎ
hotspot taps
ďĎ
overall Instagram Collection Ad outbound link CTR